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Search Engine Optimization with ASP.NET 4.0, Visual Studio 2010 and IIS7

Jun 04, 2015

Anyone with a public Web site knows that search engines play a key role in bringing visitors to the site. It's important to be seen by the search engines and rank highly in their query results. Higher rankings can bring you more visitors, which can lead to more paying customers and higher advertisement revenue. Search engine optimization (SEO) is the practice of fine-tuning a site to achieve higher rankings in search results.

We need to understand some points below for better SEO approach 

  1. Quick and Valid HTML Requirements : Both ASP.NET Web Forms and ASP.NET MVC projects will have HTML snippets available in Visual Studio 2010 to create everything from ActionLinks to XHTML DOCTYPE declarations.Visual studio is very efficient tool for providing html intellisense to avoid errors.
  2. Validation :Creating valid HTML is crucial if you want search engines to index your site. Web browsers are forgiving and will try to render a page with malformed HTML as best they can, but if a search engine sees invalid HTML, it may skip important content or reject the entire page.
  3. Descriptive Titles and Metadata :The words inside the page title tag are heavily weighted, so you'll want to choose a good title. The head tag can also enclose meta tags. You'll want to use two meta tags for SEO work -- one to set the page's associated keywords and one to set the page's description. Visitors will generally not see this meta information, but some search engines do display the meta description of a page in search results. The meta keywords are another place to advertise the real meaning of your page by feeding the search engine important words to associate with the page.If you are building dynamic content, or changing the title and meta data on a frequent basis, then you don't want to hard code this content in an .aspx file. Fortunately, Web Forms in ASP.NET 4.0 makes it easy to manipulate the title, keywords and description of a page from code-behind.
  4. The IIS SEO Toolkit: This toolkit includes a crawling engine that will index your local Web application just like a search engine, and provide you with a detailed site analysis report. The toolkit can also manage robots.txt and sitemap files. The robots file uses a standardized format to tell search engines what to exclude from indexing, while sitemap files can point search engines to content you want to include. You can also use sitemap files to tell the search engine the priority, rate of change and the date of resource changed.

SynapseIndia (CEO: Shamit Khemka)

 

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